WHO WE ARE
We’re a small family run business with a big vision! We’re big fans of rooibos – not only because of its many health benefits but because it is so proudly South African too. We are excited about new developments within the industry and we plan to be a part of new product developments and launches so that we can offer you more choice and convenience.
We believe that rooibos tea and rooibos based and infused products can change South Africa for the good. Our hopes and effort are to see the continued demand for rooibos growing locally and internationally so that it can impact people’s lives – not only health-wise but that it will bring hope, change and opportunity in the form of job creation, entrepreneurship opportunities and more.
We’re based in Cape Town, South Africa with access to the local Rooibos markets. With Rooibos predominantly grown on our doorstep, in the Cederberg Region of the Western Cape, this is exactly how we stumbled across this business idea and turned it into a reality.
A trip down to Cederberg and a stop at a local farmstall opened up a new world of rooibos to us. A wide range of rooibos teas and flavourings displayed on a shelf just stood there waiting to be purchased. We packed the shopping basket to the brim – different flavoured and infused teas when suddenly the light-bulb moment happened.
We realised that these rooibos tea options were not easily available within traditional retail stores in our vicinity; and as were looking for a business opportunity, this made sense. An online niche store involved in the marketing and selling of locally produced, premium quality rooibos products. Products that are not easy to come by within your retail stores; and also a platform that would allow both smaller and established brands to market and sell their quality rooibos products.
And so began the journey to bring you what we have today. Whilst we are a small family run business, we have an ambitious vision that we aim to work towards and achieve. We thank you in advance for your support, because as and when you support Simply Rooibos, you’re also contributing and supporting local South African businesses, helping to bring about hope, change and opportunity that will have an economic and social impact for many.
OUR COMMITMENT TO YOU
TO BE TRUSTWORTHY
Trust is one of our core values. Trust is earned and we want to earn your trust.
We believe in being honest, saying what we mean and keeping our word. Our commitment is therefore that when we market and sell the brands and rooibos products on our platform, that we’re honest about the quality and the experience that you’ll have. Before accepting a product for our platform, we test it so that we can determine if it meets the quality standards that you will come to expect from Simply Rooibos product offering. If it doesn’t meet our quality standards, we won’t accept it for our platform.
TO BE RELIABLE
This means that to make your life that much easier, we aim to deliver your products to you timeously. In the rare event that there are delays, whether due to product shortages or a challenge with delivery, we endeavour to communicate with you timeously so that you are always in the loop.
TO BE APPROACHABLE